Journey to the spellbound world of Vertic Alley!

The perfect pit stop if you’re heading to the ‘Show which must not be named‘ at the Princess Theatre.

The Booths of Imperial’s Rooftop have been transformed to include 6 magical stores:

  • The Owlery – Shopping for your owls couldn’t be easier at The Owlery
  • Spring St Spell Books – Melbourne’s most comprehensive collection of magical books. From herbology, werewolf autobiographies, spell work, magical cooking & more.
  • Impossible Feats of Trickery – Your go-to for wizarding toys, tricky gifts & supernatural sweets
  • Bourke St Wands – Makers of Fine Wands since 1901
  • Wills & Burke – Ancient Wizarding Artefacts for dark wizards & witches
  • WIZPAC Bank – For all your magical banking needs. Beware the dragon!

Book a Store

While you peruse the spectacular stores why not complete the experience with our enchanted potions and bites:


  • Liquid Luck; Fireball, vodka, orange & sparkling wine
  • True Love Potion; pomegranate liqueur, hippocampus raspberry gin, sparkling wine
  • Pumpkin Juice; Fireball, orange juice, pumpkin juice
  • Truth Serum; Rosemary infused gin, lavender, lemon juice


  • Cursed wings; chilli fried chicken wings, sticky sesame. Beware, 1 is extra hot!
  • Imperial pumpkin pasties; house made pumpkin pasties
  • Bezeors; Pea & mozzarella arancini
  • Gilliweed tacos
  • Treacle tart
  • Siriusly black ice cream

Book a marvelous booth with your fellow wizards and witches and snack on one of Vertic Alley’s platter options

  • Selection of 3 share plates & a cocktail jug – $50
  • Selection of 6 share plates & 2 cocktail jugs – $85

Book a Store

Open Hours

  • Downstairs 11am - late :
  • Rooftop 11am - late :